Blog

These three brilliant games went viral on twitter. What can we learn?

24th January 2022

Let's talk all about Twitter virality and games.

Viral game trailers? See 10 of the best Reddit posts of all time

2nd September 2021

Authentic social media: How to use TikTok to boost your games

11th July 2021

Time To Fun: How to master the art of player retention

6th June 2021

Competitive tagging: How to actually use the best Twitter hashtags

13th May 2021

Marketing a videogame? Looking for help with hashtags? You've come to the right place. Tagging can be a powerful tool for discovery, reach, and...

Why a creative mindset is important for business success

29th January 2021

Creativity (the intangible kind) can be a potent and powerful force for your business – but only when wielded correctly.

The last console you'll ever buy?

13th November 2020

How to stay relevant with seasonal content

29th October 2020

The game players you need to know (and how to manage them)

11th August 2020

Knowing how you play games tells us about how you operate in the real world. Find out what player type you are, and how best to work with those around you.

Gaming diversity: Valuable positives, and how to do better

8th July 2020

In the early days of computer science, it wouldn’t have been uncommon at all to see a number of women in technical roles. But during the 1980’s there...

How to actually write brilliant videogames

10th June 2020

How to extend the life of your next big videogame

11th May 2020

Ben Joy from the Etch Play team explores ways in which video game studios and publishers can extend the life of their game, and why doing so is so important.